GOD SPEED TO ALL THE RETAIL WORKERS ON THIS MOST HORRIBLE OF DAYS.
THINKS OF THE $$$$
Launch of Deuce Issue #1
Over the past 9 months, Jack and I have been burning the midnight oil trying to get our very first collaborative project out into the world. From what started as a tiny idea borne out of optimistic supposition over evenings of wine has now finally come to fruition.
Meet Deuce, an independent online publication that’s yours to right-click, save-as, share, like, and click through as you please. Focusing on the work of creative duos, complementary opposites, emerging talent and things that ironically belong together, Deuce is a uniquely themed publication that features well-researched, long-form articles for a digital audience.
To say that Deuce was a collaborative effort between Jack and I sells our magazine short. Without our international team of 12+ contributors, we would just be publishing white space. But there’s another reason that we’re so appreciative of all our contributors: they all volunteered. Replying to ad on Pedestrian in droves, all of our writers worked for nada but a byline in our publication.
Paying writers for their work is a topic of much contention at the moment. The world does not value the creative industry, and interns are so often exploited with the promise of exposure and kudos. Jack and I don’t condone these practices, which are now all-too-common within the media, fashion and music industries. Not because we’ve been interns ourselves and the plight of struggling writers hits all too close to home, but because as editors and mentors we know how hard it is to create. Researching, planning, interviewing, transcribing, writing, re-writing and culling all require copious amounts of brain capacity and energy. As an ex-journalist for Fairfax, Jack understand the physical and mental exertion required to reach deadlines with copy that sells a publication. As a web copywriter by trade, I can appreciate the brain drain a creative writer gets from trying to make an un-sexy subject sound appealing. It’s a common adage that writers do not enjoy writing, but enjoy having written. Personally, this is a sentiment I feel a strong affinity with. Good writing is hard work, but too many publishers now answer n invoice inquiries with excuses surrounding “budget restraints”. As if to say a budget is a rigid, uncontrollable and omniscient structure.
For the record, Deuce does not have a budget (unless you count the extra cash I might have left over at the end of the month to maybe buy a new website template or renew our domain name). We don’t pay our writers, and we don’t pay ourselves. But the day we make our first $1 from Deuce, we’ll be divvying it up and sending it to the people who worked so hard to make Deuce happen.
Enough of the gushing already, have a read of it here.